Infosys Limited | September 2016 - February 2017 | My Contributions:
Experience Design: conceived the concept of the future retail store experience and narratives
Hardware Prototyping: built an interactive room with enchanted objects such as self-pouring teapot, talking portraits, moving clothing rack
UNIQUE NARRATIVE & EXPERIENCE
You enter the privacy of the fitting room-cum-safe house as a special operative with a top-secret mission to find the perfect next addition to your wardrobe. Everything in this room is organized around this theme – from the décor and ambiance to the technology and gadgetry.
SENSOR AUGMENTED
Augmented by the sensor technologies, IoT, and robotics, everything in this room is "alive". As you enter, your portrait servant welcomes you. You can enjoy a cup of self-pouring tea while watching the piano keys move up and down, playing your favorite tunes. Clothing rack helps you find the most appropriate outfit...
ARTIFICIAL INTELLIGENCE
The room knows your size, your taste, your need, and provide the most suitable outfits. The system is also designed to learn—not only predicting what you might like from your pre-established preferences but also adapting to the new information you provide as you make your way through your options.
TECHNOLOGY IS ENABLING THE FUTURE OF RETAIL
Will physical stores die out in this digital world? Future physical stores should be more around experience and personal styles. It could be like an amusement park, an escape room, an immersive show, or a Harry Potter world...
Future lies in between the physical and digital. Today, technology is dramatically reshaping this retail experience, erasing the intermediary layers that have existed between us and our objects. As atoms transform into bits, software is augmenting our experience of reality through advancements in various areas, such as new sensor technologies, AI and machine learning, and predictive analytics. These open up new ways of engaging and interacting with the world around us, bringing us closer to our objects and our narratives.
USER INTERACTION STORYLINE
1. Talking Portrait
Upon entering, the floor lamp lights up and your AI assistant (e.g. Jeeves, Jarvis, etc.), one of the talking portraits, welcomes you.
2. Self-pouring Teapot
Your maid in the picture frames invites you to enjoy some of your favorite tea, a cup of which automatically pours as you sit down.
3. Self-playing Piano
Your favorite music begins to play from a player piano, surrounding you with familiar, welcoming sounds.
4. Telephone Rings: Secret Mission
You picked up the phone and got next mission info. "Greetings, Agent 1856. Congratulations on completing your last mission..."
5. Moving Clothing Rack
Another AI portrait assistant lays out an array of clothing options for your next journey. It makes a recommendation based on what it already knows about your tastes, current wardrobe, and frequented environments (work, leisure, etc.).
6. AR Mirror
Putting on the recommended clothes, you view yourself in an augmented reality mirror that displays your frequently visited environments as the background, giving you a tangible picture of how you would look in real-life contexts.
7. Recommendations
Additional recommendations to pair with your outfit are presented automatically, as drawers open to reveal the additional item inside, ready to be tried on, without the intervention of a human salesperson, and without any waiting time.
8. Automatic Delivery
When you are happy with your new outfit, you simply leave them in the suitcase and get out of the room through the sliding bookshelf, and move on to the next part of your mission – in the real world. The outfit you picked will be delivered to your place.
DEMO VIDEO
DETAILS & PROCESS
