Automobile Shared Data Platform and Service Applications

An application shows the relationships for connections and affinities that visualize and clarify the "trifecta" roles of customer, dealer, vehicle from the user perspective of a Volvo business executive.

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Infosys Limited | Dec 20-29, 2017 | Contributions:

Concept and scenario design

Wire-framing and UX architect

GOAL

Explore the possibilities of future automobile industry and think about how to leverage data platform to provide insights for automobile administrators with connected data showing the relationship of customers, dealers and vehicles.

APPROACH

We picked regional product owner as persona, and created a scenario around to show how could integrated data, machine learning and artificial intelligence help him manage his area, build good customer relationship, and improve sales.

WIREFRAMES & SCENARIOS

DASHBOARD

• Felix is a product owner. He’s been assigned with the task to promote a new Volvo car model that’s targeted towards people of 25-30 age range.
• Felix launches DSPA web app
• He sees his personalized dashboard with some key performance metrics and updates in his region

• Although Felix was originally thinking about hosting an event in downtown San Francisco, he notices that most of the influencers are actually located in a trendy area that’s on the outskirts of town, in this case, Oakland.
• He also notices that the influencers have a strong association with a local boutique café.
• Felix decides to host the next promotional event at a dealership in Oakland. He’ll also get in touch with the café to arrange for catering.

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